WhatsApp Releases Short Film, Telling NBA Star Giannis Antetokounmpo’s Story

Bisnis.com, JAKARTA – WhatsApp Meta has just released a trailer for its new short film on the story of NBA star Giannis Antetokounmpo, titled Naija Odyssey.

The film is a short (12 minutes, according to Variety) that focuses on Antetokounmpo’s life story.

According to The Verge, the film appears to be primarily advertising content, given that Antetokounmpo signed an endorsement deal with WhatsApp in February that makes him the social media platform’s first brand spokesperson.

So while it’s not quite the same as Apple’s forays into film and TV with things like Koda and Ted Lasso, the Naija odyssey could be a sign that WhatsApp is exploring original content in some form, even if it’s just for future advertising opportunities.

Here is a full description of the film from the YouTube trailer description: “The true story of Giannis Antetokounmpo, a basketball star, born in Greece to Nigerian parents. All his life people have tried to tell him who he is. Now Giannis tells his ‘story of origins from many sources’ as he weaves together roots, birthplace and sense of belonging within a cross-cultural world.”

The Naija Odyssey trailer says the film will be released on September 21st on Amazon Prime Video, with Variety reporting that WhatsApp will also share the film on its social media channels and YouTube.


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